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Bud Light - EASY ROUNDS Ft. Peyton Manning & Emmitt Smith
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Bud Light - EASY ROUNDS Ft. Peyton Manning & Emmitt Smith
Agency : -
Campaign : EASY ROUNDS | EASY TO DRINK EASY TO ENJOY
Advertiser : Bud Light
Brand : Bud Light
Length : 60 Seconds
Posted : Dec 2, 2023
In this Movie Ad we’ll walk you through:
Concept: Bud Light's "Easy to Drink, Easy to Enjoy" ad campaign featuring Peyton Manning and Emmitt Smith is a strategic move to bounce back from the Dylan Mulvaney controversy, utilizing star power, interactivity, and a nostalgic setting.
TIMESTAMPS :
00:00 Bud Light - EASY ROUNDS
Plot :
The commercial unfolds with Peyton Manning and Emmitt Smith in a crowded bar, bringing Super Bowl-level excitement to fans. Manning orders Bud Light, initiates a round for the entire bar, and showcases his quarterback skills by throwing cans to fans with precision. The #ScoreASeat & #Sweepstakes initiative is introduced, turning viewers into participants with the promise of Super Bowl tickets. The ad combines humor, star power, and a sense of nostalgia, creating an engaging experience that ties into the larger "Easy to Drink, Easy to Enjoy" platform.
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